White label margin calculator for agencies
Work out your real profit on any white label project before you send the quote. Add the wholesale price and your own team's time, then see your margin or the price you need to hit a target margin.
Free, no sign up. Nothing you type is stored or sent anywhere.
Margin = (price minus true cost) divided by price. True cost = wholesale + your hours x your hourly cost + other costs. Figures are estimates before tax.
Price every project with confidence
- Enter the fixed quote from your white label partner
- Add the hours your team spends on calls, briefing and review
- Use your internal hourly cost, not your billing rate
- Compare your planned price with the price needed for your target margin
- Raise the price or tighten the scope if the margin is too thin
Margin calculator FAQs
What is the difference between margin and markup?
Margin is profit as a share of the selling price. Markup is profit as a share of your cost. A 100% markup equals a 50% margin.
What margin should an agency aim for on white label work?
There is no single right number. Pick a margin that covers your sales time, overheads and profit, then check the price still matches the value to the client.
Is my data saved?
No. The calculator runs entirely in your browser and nothing you enter is stored or sent.
Where do the default numbers come from?
The $699 default is our starting wholesale price for a business website. The other defaults are examples only, so replace them with your own figures.
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